Press Release: PitkinAlert System Now Available In 100 Languages
New app launched in an effort to reach all community members more equitably
PITKIN COUNTY, COLO. (Jan. 26, 2023) - Citizens and visitors can now receive PitkinAlerts in over 100 different languages with a new Pitkin County Sheriff’s Office translation app, operated by ReachWell. “While we strive to serve all community members equitably, we have struggled to reach our non-English speaking community and people who are hesitant to sign up on a government website to receive emergency alerts,” said Alex Burchetta, Pitkin County Undersheriff.
“It's imperative that emergency alerts are received by everyone without language barriers, whether it's Spanish, Portuguese, German, or any of the 97 other languages. We know if we can alert people of emergency situations, the outcome will be better. Forewarned people have a better chance to prepare and respond when possible, whether it's a wildfire, flood, or any other disaster that could come our way,” said Valerie MacDonald, Pitkin County Emergency Manager. “Partnering with ReachWell, the translation app works to remove barriers of communication for so many residents and visitors in our community.”
There are three simple steps:
- Download the free ReachWell app on your phone and accept push notifications.
- Select your preferred language.
- Add Pitkin County Alerts.
“The app is not replacing our current PitkinAlert System,” said Brett Loeb, Pitkin County 9-1-1 Dispatch Commander. “It will be used primarily to help make emergency, traffic, and community alerts accessible for non-English speakers living in or visiting our valley.”
“The ReachWell app delivers equitable engagement for underserved communities”, says Zuben Bastani, ReachWell Founder. ReachWell is a Denver-based company that partners with hundreds of schools, agencies, and nonprofits nationally.
Pitkin County has undergone extensive testing of the ReachWell app, involving many people from different organizations in the Roaring Fork Valley who speak English as a second language. All agreed this is a good step forward in reaching more people with PitkinAlerts.
MEDIA CONTACT
Valerie MacDonald
Pitkin County Emergency Manager
970-379-6748
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