The Top Resources Families Want

We live in a time of information inundation. As a result, our red flags easily go up with immediate skepticism of new messages that come our way. That can create a challenge for schools who want to get important resources out to families. As one parent in the focus group said, “If it feels too much like spam, I’ll get desensitized, and won’t look at your messages!”

So, then, what do families care about?

1. Accessing Grades through the Parent Portal: Out of all resources on the Flyer app, the parent portal is by far the most visited, with 67% more clicks than our next most visited link. That’s no surprise: families want an easy way to stay informed on how their child is progressing at school.
2. Tutoring Resources : Families in the focus group emphatically yelled out, “yes, definitely!” when asked if they would like their school to share information about tutoring opportunities in the area.
3. Your School’s Specific Academic Resources : As we dug through our click data, we noticed that visits to online academic tools far outnumbered visits to health and wellness websites. Families in the focus group gave us even more insight. Providing academic resources isn’t enough. They want to know that the resources align with their child’s activities at school. So when families click to a page like Khan Academy, if they have any uncertainty that it’s related to their child’s classroom content, they were not likely to revisit the website.
4. Other Resources Families Want: During the focus group, families also said they would like to get information about after-school activities, youth services, mental health, and immigration resources.