Five Steps to Turn Prospective Families Into Enrolled Families

Create a Prospective Family Channel on the App

Just as families can follow multiple schools' channels on the ReachWell app, they can also follow a Prospective Family channel. This allows prospective and current family communication through the same platform for staff. It also prepares prospective families to already be connected on your communication platform once they enroll with you.

For even more targeted communication, roster all the prospective contacts, so you can reach them right away. Ask families who join your tours to download the app and follow your updates!

Promote Your Organization's Culture at a Glance

Eye-catching banners are a great visual way for prospective families to get to know what it would be like to be a part of your community. Make a lasting impression with the first thing they'll see when they visit your page.

Add banners with images of why they should enroll or testimonials from other families. With ReachWell's linkable banners, you can also connect families to RSVP or registration links.

Show Off Your Strong Family Communication with Updates 

Translated in their Preferred Language

Where are you more likely to enroll--The school that doesn't communicate with you regularly, or the school that engages you in your preferred language? By communicating strongly with prospective families, they'll know how well you engage with enrolled families, and what it feels like to be a part of your organization.

Send a monthly "About Us" newsletter with highlights from the month. Include reminders for open-houses and how to register. The app takes care of the translation, so that you don't need to worry about which languages to translate and families will get the newsletter in their preferred language.

Promote Open Houses with Calendar Events and RSVP Links

Don't make families dig for a way to learn about you! With ReachWell's integration with Google or Outlook Calendar, prospective families can easily find open house events. You'll be able to manage calendar events in the tool you already use, and families have one location for events, newsletters, and important resources.

ReachWell Tip: Add a location and description in your calendar events with an RSVP link to increase attendance rates. Provide an email address or phone number if they have any questions.

Provide Enrollment Instructions in an Easy-to-Find Location

Once you've dazzled them with all that you do for families in the community, make it easy for prospective families to enroll. Even when you've reminded families in your newsletters how to register, add it in as many locations as possible, so they don't need to dig through previous announcements.

ReachWell's resource tab is the perfect location to share instructions and links for enrolling in your school or programs. You can also link them to your social media accounts and other tools to further support prospective families.

Segment Communication by School, Neighborhoods, or Programs

Make each announcement count. Segmenting communication with groups ensures that each message applies to what a prospective family wants to learn about.

If you're a district, create groups based on the school that families are interested in. Non-profits can create groups based on their programs or the different neighborhoods they serve.